Marketing 

The Campaigns Page is the central place to view, organize, and manage all marketing campaigns in AIQ. Track status, scheduling, channels, and performance, and access tools like duplication and reporting.

Campaign Page Overview

The AIQ Campaign Builder lets you create and launch multi-channel campaigns (email, SMS, push, voice, and more). This guide covers campaign types, audience targeting, scheduling, conversion tracking, and common issues.

Campaign Builder Overview

AIQ Campaigns support multiple campaign types to help you send the right message at the right time—whether you’re launching a one-time promotion, celebrating customer birthdays, collecting feedback after purchases, or…

Campaign Triggers

A/B Testing lets you compare multiple versions of a campaign to determine which message performs best, using real data instead of guesswork.

A/B Testing Campaigns

Campaign Tags help you organize and categorize campaigns for easier navigation, reporting, and analysis. Tags allow you to apply custom labels to campaigns and then filter results across both the…

Campaign Tags

Co-marketing enables retailers and brands to collaborate on shared campaigns. Brands can create sponsored campaign templates and share with retailers, who can then send ready made messaging to their own…

Co-Marketing for Retailers

Refer-a-Friend (RAF) helps retailers drive retention and acquire new customers through rewarded, word-of-mouth referrals. Customers share a unique link and earn points when friends sign up or purchase, making RAF…

Refer-a-Friend (RAF)

AIQ Campaign Templates provide ready-to-go starting points for common marketing moments, including points-based promotions, birthday messages, abandoned cart reminders, and more.

Campaign Templates

Campaigns are at the center of your marketing journey. Send them via various channels and methods to send targeted messages your customers.

Getting Started with Campaigns

Voice Drops deliver messages to customers by phone call or voicemail as a high-deliverability alternative to SMS. They support branded caller ID, personalization macros, and opted-in numbers, helping you expand…

Voice Drops

Direct Mail allows you to send physical postcards to customers using AIQ’s audience targeting, campaign tools, and analytics. This channel is ideal for reaching customers offline while still benefiting from…

Direct Mail

If you have the AIQ Mobile App, you can send customers native push notifications directly to their devices. Push campaigns are just as easy to send as SMS, but without…

Native Push Campaigns

Browser Push Notifications (also known as Web Push) let you send messages to customers directly through their desktop or mobile browser—even if not actively on your website. Once a user…

Browser Push Campaigns

Wallet Passes are digital loyalty cards customers save to Apple or Google Wallet. Retailers can send push-style notifications without an app or SMS compliance concerns, providing a simple, low-friction way…

Wallet Pass

Loops are short-form sponsored media placements (images, GIFs, or videos) shown across retailer surfaces like Ecommerce menus, apps, and landing pages. They help brands drive awareness and clicks while creating…

Loops

Explore the different campaign channels available in AIQ and how they are configurd

Campaign Channels

Texting is a great way to reach your customers, although there can be some hurdles. AIQ has designed our text campaign feature around maximum distribution and deliverability.

Creating a Text Campaign

Contact Card

AIQ captures customer replies to SMS and MMS campaigns, allowing you to review responses, support two-way engagement, and build targeted audiences based on customer intent.

Incoming Text Replies

Texting: Opting in & Out

10DLC registration allows regulated businesses to send compliant SMS messages using standard 10-digit phone numbers. It helps improve deliverability, reduce carrier fees, and maintain SMS access required by U.S. carriers.

10DLC for Regulated Industries

AIQ offers optional Two-Factor Authentication (2FA) to help reduce carrier filtration and add an extra layer of security to SMS/MMS messages. Customers complete a one-time PIN verification when opening a…

SMS/MMS Pin Codes

This article explains why carriers block text messages, what content gets flagged, and how AIQ’s texting asset refresh helps improve deliverability.

Text Message Filtration

The Chat Inbox allows you to send and receive text messages with your customers directly within AIQ, all in one centralized place. It provides a streamlined way to manage customer…

Chat Inbox

SMS/MMS Text Campaigns

AIQ’s email campaigns help you design, test, and send targeted emails with the Campaign Builder and visual editor. Learn how to create campaigns, set sender details, preview content, launch, and…

Creating an Email Campaign

Email marketing is a reliable way to nurture customers and share content, but success depends on strong deliverability. This guide explains how spam is detected, legal requirements, and best practices…

Email Best Practices

The visual designer gives you the ability to craft emails and mobile landing pages that you can send to customers to via campaigns.

Visual Designer: Emails & Landing Pages

Dynamic Content allows you to personalize campaigns by automatically displaying product content based on customer behavior and campaign rules. This helps make marketing more targeted, increases engagement, and improves conversion…

Dynamic Content

Static Products let you embed E-commerce products directly into campaigns. Products are pulled from supported integrations and displayed as customizable tiles, allowing you to showcase specific items and drive engagement…

Static Products in Campaigns

Abandoned Cart Notifications let you automatically remind shoppers who leave items in their cart to complete their purchase. Send timely messages—with optional incentives—to recover lost sales across AIQ Ecommerce and…

Abandoned Cart Campaigns

Apple MPP can cause email open events to be recorded even when a customer has not actually opened the message (inflating open rates). AIQ allows you to control whether these…

Apple Mail Privacy Protection (MPP)

Email Campaigns 

Reporting provides an overview of how your campaigns and automated flows are performing, helping you monitor engagement and measure the impact of your marketing efforts.

Campaign Reporting

AIQ Reporting allows you to review performance metrics for individual campaigns. By clicking into a specific campaign from the Reporting dashboard, you can access deeper engagement, conversion, and link-click insights…

Campaign Reporting Details

Loops Reporting provides detailed performance insights for Sponsored Loops campaigns. Reporting is broken down by retailer, placement, and engagement events, helping you understand where Loops appeared, how users interacted, and…

Loops Reporting Details

Discounts reward customers with dollar or percentage savings that can be redeemed with loyalty points or gifted through campaigns. They can be targeted by audience and location, and redemption data…

Discounts Overview

The Discount Builder is AIQ’s guided workflow for creating, customizing, and managing customer discounts. Discounts are a key loyalty tool, offering direct incentives that drive repeat purchases, customer engagement, and…

Discount Builder

If your POS provider does not support native AIQ discount redemption, you can still redeem discounts and deduct points from a customer’s Persona using manual redemption flows.

Redeeming Discounts

Staff Discount Redemption allows employees to redeem discounts for customers who cannot access their AIQ Wallet. This ensures points are deducted correctly and the redemption is logged under the customer’s…

Staff Discount Redemption Flows

Discount Reports are available on the Discounts landing page and provide detailed insights into discount performance and redemption activity. These reports help you understand how customers are interacting with discounts…

Discount Reports

This guide outlines how discounts should be configured in AIQ based on your POS or ecommerce platform. Each POS has different requirements for how discounts are created, synced, and redeemed.

Discount Setup by POS

Discounts 

Use surveys to gather direct feedback and insights from your target audience.

Surveys Overview

Creating a survey allows you to collect structured feedback from customers and optionally associate responses with existing personas. Surveys can be distributed through campaigns or shared directly via link.

Create a Survey

Survey Responses allow you to review performance metrics and individual question data for each survey. From the Surveys page, you can view high-level response data or drill into individual questions…

Survey Responses

Surveys can be distributed in several ways depending on how you want customers to access them. The most common method is through campaigns, but surveys can also be embedded on…

Sharing Surveys

Audiences can be created based on survey responses within AIQ. This involves leveraging AIQ's audience segmentation and data management tools to create targeted groups based on the answers provided in…

Using Surveys to Create Audiences

Reviews let you view, analyze, and export product-level customer feedback collected through AIQ. They provide insight into satisfaction, product performance, and buying behavior to support smarter merchandising and marketing decisions.

Reviews

Surveys and Reviews

AIQ Flows automate customer journeys based on real-time actions. Use triggers, delays, and actions to power welcome series, abandoned cart, win-back, and retention campaigns.

Flows

Flow re-entry controls whether a customer can enter the same flow again after they have already completed or exited it. Enabling re-entry allows flows to respond to customer behavior that…

Flow Re-entry

Flow Analytics allows you to view performance metrics for each step within a flow. By opening a flow in the Flow Builder and toggling to Analytics, you can see how…

Flow Analytics

The Persona Update step allows you to modify a customer's profile the moment they reach this point in a Flow.

Flows: Persona Update Node

AI Prompts let AIQ Flows react to real-world signals like weather, sports, markets, or news. Prompts evaluate yes/no questions and route customers through different Flow paths based on the result.

AI Prompts in Flows

 Learn how to use Flows to automate the customer journey

Flows 

Signup Forms allow you to capture new loyalty members and trigger communication and marketing opt-ins. These forms can be customized to collect the information you need and can be embedded…

Create and Edit Signup Forms

Both Signup Forms and Surveys can be configured as Popup Forms, meaning they will automatically appear after a customer accesses your website, ecommerce menu, or another targeted page.

Create Popup Forms

AIQ Signup Forms can be shared in multiple ways depending on how you want customers to access them. You can embed forms directly on your website, display them as popup…

Sharing Signup Forms

Waivers are commonly used by businesses that require adult consent or work with minors, such as consumption lounges, water parks, trampoline parks, and similar venues.

Waivers

Signup Forms

AIQ Academy

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