Prerequisites

Before managing discounts, ensure you have:

Required Permissions

Discounts can be accessed by users with:

Marketing
Marketing + Analyst
Operator
Owner

Other Requirements

A connected POS and/or Ecommerce integration (recommended)
Defined audiences and locations (for targeting)
Loyalty points enabled (for point-based discounts)

⚠️ Regulated industries: Always confirm discounts are legal in the state(s) where they will be used before making them available to customers.

Discounts Page Overview

Navigate to Marketing > Discounts to manage all active and archived discounts.

Discount Stats

Total Discounts: Total number of discounts currently available for redemption (does not include archived discounts)
Active Discounts: Total number of active, non-expired, discounts
Link Opens: Total number of times discount links have been opened (based on filters)
Redemptions: Total number of times discounts that have been redeemed

Discount List Fields

ID (Discount ID): Used to tie the discount to AIQ for loyalty tracking. Add this ID to your POS or Ecommerce platform to sync redemption activity. Check out our resources on Integrations for more info on setting up discounts with your specific POS or Ecommerce provider.
Name: Internal discount name for staff reference only. Not shown to customers.
Starts On / Ends On: Date and time the discount becomes available - or is no longer available - for redemption.
Expiration: Relative expiration window (days or hours), if enabled.
Points: Loyalty points required for a customer to redeem the discount.
Total Opens: Number of times the discount link has been opened.
Total Redemptions: Total number of times the discount has been redeemed.
Order: Priority ranking that determines where the discount appears in the customer wallet.
- Note: The table is sorted by order. If there's a tie, it then sorts by points required to redeem. If there's another tie, it then sorts by creation date.
Last Updated: Most recent date and time the discount was updated by staff.

Discount Actions

Available actions from the Discounts page more (...) menu

Download key stats
Download all redemptions (CSV): Downloads all redemption data for external analysis

View archived discounts: Brings you to a table listing any archived / deactivated discounts.

Discount Tags

Discount Tags allow you to:

Organize discounts
Perform bulk actions
Filter discounts more easily from the Discounts overview

Creating Discounts

To create a new discount, see the Discount Builder documentation for step-by-step guidance.

FAQs

How can I make a discount expire X days after it’s added to a wallet?

Set a Relative Expiration (days or hours) when building the discount.
See Discount Builder documentation for details.

Can a discount be used more than once?

Yes. Enable this option in:

Discount Builder → Redemption → “Can this discount be used more than one time?”

This is especially useful for Tiered Discounts, where customers may have enough points to redeem the same discount multiple times.

What’s the difference between Tiered Discounts and Custom Discounts?

Tiered Discounts

Always visible in the customer’s wallet
Typically require points to redeem
Show how many more points are needed if the customer is short
Create clear redemption goals for customers
Can include:
- % off
- $ off
- Bundles (e.g., merch or accessories)

Custom Discounts

Only appear when a customer meets specific criteria
Based on audience rules
Example:
A Birthday Discount only appears on the customer’s birthday if the Is their birthday audience is used

How do I push discounts to my POS or Ecommerce platform?

This depends on your provider.
See POS/Ecommerce integration documentation for setup instructions.

Does a customer need to open my campaign to receive a discount?

No.
As soon as a persona qualifies for a discount audience, the discount is added to their wallet—regardless of whether they open a campaign.

What happens if I send a discount macro to someone outside the discount audience?

If a persona receives a campaign with a discount macro, they become eligible for that discount—even if they did not meet the original discount audience criteria. The discount will appear in their wallet.

If a reusable discount expires unused, can it re-issue if the customer re-qualifies?

No.
Once a discount expires for a persona (relative or fixed expiration), it will not re-issue under the same Discount ID, even if the persona re-enters the qualifying audience.