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Discounts Overview

Discounts reward customers with dollar or percentage savings that can be redeemed with loyalty points or gifted through campaigns. They can be targeted by audience and location, and redemption data may sync back into AIQ depending on your integration.

Updated over 3 weeks ago

Prerequisites

Before managing discounts, ensure you have:

Required Permissions

Discounts can be accessed by users with:

  • Marketing

  • Marketing + Analyst

  • Operator

  • Owner

Other Requirements

  • A connected POS and/or Ecommerce integration (recommended)

  • Defined audiences and locations (for targeting)

  • Loyalty points enabled (for point-based discounts)

⚠️ Regulated industries: Always confirm discounts are legal in the state(s) where they will be used before making them available to customers.

Discounts Page Overview

Navigate to Marketing > Discounts to manage all active and archived discounts.

Stats

If your POS and/or Ecommerce platform is connected, these stats include synced discount events.

  • Active Discounts
    Total number of discounts currently available for redemption
    (Archived discounts cannot be redeemed)

  • Link Opens
    Total number of times discount links have been opened (based on filters)

  • Redemptions
    Total number of times filtered discounts have been redeemed

Discount List Fields

Field

Description

ID (Discount ID)

Used to tie the discount to AIQ for loyalty tracking. Add this ID to your POS or Ecommerce platform to sync redemption activity.

Name

Internal discount name for staff reference only. Not shown to customers.

Starts On

Date and time the discount becomes available for redemption.

Expires On

Date and time the discount is no longer redeemable.

Expiry

Relative expiration window (days or hours), if enabled.

Points

Loyalty points required for a customer to redeem the discount.

Opens

Number of times the discount link has been opened.

Redemptions

Total number of times the discount has been redeemed.

Order

Priority ranking that determines where the discount appears in the customer wallet.

Last Updated

Most recent date and time the discount was updated by staff.

Discount Actions

Available actions from the Discounts page:

  • Export Redemptions (CSV)

    • Download redemption data for external analysis

      • Click "Download Reports" > Download "All Redemptions"

  • Archive Discount
    Deactivates the discount so it can no longer be redeemed

Discount Groups

Discount Groups allow you to:

  • Organize discounts

  • Perform bulk actions

  • Filter discounts more easily from the Discounts overview

Creating Discounts

To create a new discount, see the Discount Builder documentation for step-by-step guidance.

FAQs

How can I make a discount expire X days after it’s added to a wallet?

Set a Relative Expiration (days or hours) when building the discount.
See Discount Builder documentation for details.

Can a discount be used more than once?

Yes. Enable this option in:

Discount Builder → Redemption → “Can this discount be used more than one time?”

This is especially useful for Tiered Discounts, where customers may have enough points to redeem the same discount multiple times.

What’s the difference between Tiered Discounts and Custom Discounts?

Tiered Discounts

  • Always visible in the customer’s wallet

  • Typically require points to redeem

  • Show how many more points are needed if the customer is short

  • Create clear redemption goals for customers

  • Can include:

    • % off

    • $ off

    • Bundles (e.g., merch or accessories)

Custom Discounts

  • Only appear when a customer meets specific criteria

  • Based on audience rules

  • Example:
    A Birthday Discount only appears on the customer’s birthday if the Is their birthday audience is used

How do I push discounts to my POS or Ecommerce platform?

This depends on your provider.
See POS/Ecommerce integration documentation for setup instructions.

Does a customer need to open my campaign to receive a discount?

No.
As soon as a persona qualifies for a discount audience, the discount is added to their wallet—regardless of whether they open a campaign.

What happens if I send a discount macro to someone outside the discount audience?

If a persona receives a campaign with a discount macro, they become eligible for that discount—even if they did not meet the original discount audience criteria. The discount will appear in their wallet.

If a reusable discount expires unused, can it re-issue if the customer re-qualifies?

No.
Once a discount expires for a persona (relative or fixed expiration), it will not re-issue under the same Discount ID, even if the persona re-enters the qualifying audience.

How do I make a discount redeemable only by staff in-store?

To prevent online redemption, hide the redeem button.

Steps:

  1. Navigate to Settings → Mobile App → App Features

  2. Open the Features tab

  3. Scroll to Points & Discounts

  4. Toggle OFF:
    ​“Show ‘Redeem’ buttons on the discount card”

Need Help?

If you need help setting up or syncing discounts, reach out to AIQ Support anytime via the chat widget in your AIQ Dashboard.

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