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Loops Reporting Details

Loops Reporting provides detailed performance insights for Sponsored Loops campaigns. Reporting is broken down by retailer, placement, and engagement events, helping you understand where Loops appeared, how users interacted, and which links drove clicks.

Updated today

Prerequisites

Before viewing Loops Reporting, ensure you have:

Required Permissions

Loops reporting is available to users with:

  • Analyst

  • Marketing

  • Marketing Analyst

  • Operator

  • Owner

Information

  • Campaign Type: Sponsored Loops

  • Start Date / End Date

  • Daily Budget: Maximum spend per day

  • Max Budget (Lifetime Budget): Total spend cap for the campaign

  • Retailers Targeted: Number of retailers included in the campaign

Loops Performance by Retailer

Aggregate Performance

This view shows totals across all retailers:

  • Total Impressions: Combined impressions across retailers

  • Total Clicks: Combined clicks across retailers

Per-Retailer Performance

Click into a retailer row to view retailer-specific metrics:

  • Publisher: Retailer where the Loop was published

  • Impressions: Total impressions for that retailer

  • Total Clicks: Total clicks for that retailer

  • Locations: Placements where the Loop appeared

Breakdown by Ad Location

Shows where the Loop appeared for the selected retailer, such as:

  • Ecommerce Home Page

  • Category Pages

  • Loyalty App placements

This breakdown applies to one retailer at a time.

Breakdown by Ad Event

Shows engagement events for the selected retailer.

Loops Performance by Event

⚠️ These engagement events do not apply to Email or Text placements due to limited tracking capabilities.

Event definitions:

  • First Quartile: User viewed the first 25% of the Loop

  • Midpoint: User viewed the first 50% of the Loop

  • Third Quartile: User viewed the first 75% of the Loop

  • Complete: User viewed 100% of the Loop

  • Replay: Loop was replayed by the user

Counts represent unique users who performed each action.

Link Tracking Breakout

Displays the number of clicks per link included in the Loop.
Each unique destination URL is listed separately.

Placements That Use Retailer URLs

For these placements, AIQ attempts to build the Brand URL using retailer-configured URLs:

  • AIQ Loyalty Apps (Native Mobile Apps + Web Wallets)

  • Campaigns (Text & Email)

Order of inference:

  1. Retailer’s Online Shop URL (favorite store)

  2. Shop Tab URL (Settings > Mobile App > App Features)

  3. Destination URL fallback

⚠️ Note: The persona must have a favorite store set for dynamic Brand URL targeting to work.

FAQ

My Loop is going to the destination URL and not the Brand URL, how can I fix this?

For the following placements, we use the customers current URL to infer the Brand URL:

  • AIQ Ecommerce (all pages)

  • Terpli Chat Widget

If the Brand URL is unavailable or we are unable to locate a Brand URL, we will default to the destination URL.

For the following placements, we use the retailer's store-specific Online Shop URL (defaulting to favorite store), then fallback to the Shop Tab URL (from Settings > Mobile App > App Features) to infer the Brand URL:

  • AIQ Loyalty Apps (Native Mobile Apps + Web Wallets)

  • Campaigns (Text and Email)

If the retailer doesn't have these URLs filled out OR the Brand URL is unavailable, we will default to the destination URL.

Note: The persona must have a favorite store setup to use dynamic Brand URL targeting.

Why does a Loops campaign show multiple URLs in reporting?

Loops campaigns can generate traffic to multiple URLs because destinations are dynamically determined by retailer, store location, and menu structure.

1. Brand URL Inference (Primary Behavior)

Loops first attempts to route users to the brand’s page on each retailer’s menu.

Because:

  • Campaigns often target multiple retailers

  • Retailers may have location-specific menus

  • Customers are routed to their favorite store when possible

A single campaign may produce URLs such as:

  • retailer1.com/menu/brand/brand-name

  • retailer2.com/shop/brand/brand-name

  • retailer.com/location-1/menu/brand/brand-name

  • retailer.com/location-2/menu/brand/brand-name

Each URL appears separately in reporting.

2. Destination URL Fallback

If a retailer does not carry the brand or a Brand URL cannot be inferred, Loops uses the campaign’s Destination URL instead.

Example:

  • brand-name.com

This fallback URL may appear alongside retailer URLs in reporting.

Need Help?

If you need assistance interpreting Loops performance or reporting behavior, reach out to AIQ Support anytime via the chat widget within your AIQ Dashboard.

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