How to Create a Loop
To create a Loop and for FAQs, see Loops.
What is Loops?
Loops are paid placements built specifically for the cannabis journey. Unlike programmatic ads or marketplace listings, Loops are delivered directly through retailer channels where your customers are already shopping, such as menus, in mobile apps, campaigns, and widgets.
This means you’re not just buying ad space. You’re buying access to real purchase moments.
Why Use Loops?
As a brand, traditional ad channels create challenges:
Limited attribution (hard to prove ROI)
Bots and unverified impressions
No buyer-behavior targeting
With Loops, you get:
Verified impressions across 4,400+ retail locations
Access to millions of opted-in cannabis shoppers
Up to 6x higher engagement than static menu placements
Real-time reporting that ties impressions directly to transactions
How Loops Work
Placement: Your product or brand message appears in retailer channels
Engagement: Shoppers see your Loop while browsing or purchasing.
Attribution: AIQ tracks results from impression to sale.
Optimization: Reporting shows which placements drive the most conversions, so you can adjust future campaigns.
Benefits for Your Brand
Visibility without compliance headaches: Ads run through retailer communications, already compliant with cannabis marketing rules.
Control: You choose your message and creative.
Performance Insights: Measure success at the SKU, store, or campaign level.
Scalability: Launch across hundreds of retail partners simultaneously.
💡 Tip: Some retailers generate enough Loop revenue to cover their AIQ subscription costs entirely. This means your campaigns not only drive sales but also strengthen retail partnerships.
FAQ
See Loops.