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Co-Marketing for Retailers

Co-marketing enables retailers and brands to collaborate on shared campaigns. Brands can create sponsored campaign templates and share with retailers, who can then send ready made messaging to their own customer list.

Updated over 2 weeks ago
Academy Course: Co-Marketing for Retailers 🎬

Prerequisites

Before accessing co-marketing campaigns, ensure you have:

Required Permissions

Co-marketing campaigns can be accessed by users with the following permissions:

  • Marketing

  • Marketing + Analyst

  • Operator

  • Owner

What Is a Sponsored Campaign?

A Sponsored Campaign is a pre-built campaign proposal created by a brand and shared with retailers.

Sponsored Campaigns:

  • Come with suggested content, targeting, and settings

  • Can be customized by the retailer before sending

  • Only become active once a retailer reviews and launches them

Where to Find Co-Marketing Campaigns

Co-marketing is located in:

Marketing > Campaigns

You will see the following tabs:

  • My Co-Marketing

    • Shows all templates you have built or installed

  • Sponsored

    • Retailer view of available sponsored campaigns

  • Installed

    • Brand view of campaigns currently available to retailers

How to Launch a Co-Marketing Campaign

  1. Navigate to Campaigns > Sponsored Campaigns

  2. Find a sponsored campaign you want to use

📌 Tip: New campaigns may also appear in the Needs Attention section of My Co-Marketing with a Template Proposal tag.

Step 1. Review the Campaign

  1. Click the campaign row to open the review page

  2. Review key campaign details, including:

    • Channels

    • Recipients

    • Content

    • Conversion window

    • Scheduling

Step 2. Request Edits (Optional)

Retailers can customize campaigns before launch.

  1. Click Edit next to any campaign section

  2. Make desired changes

  3. Click Request Edits in the top-right of the campaign builder

The brand can then:

  • Accept edits

  • Reject edits

  • Send back updated edits

Edits from the brand will be highlighted in orange.

Retracting Edits

To cancel submitted edits:

  1. Open the co-marketing campaign

  2. Click Retract Edits on the review step

Step 3. Launch the Campaign

Once ready, you can either:

  • Launch Campaign as proposed (no edits required)

  • Launch after edits are approved by the brand

⚠️ Note:

  • If no edits were made, the campaign will launch and activate automatically

  • If edits were approved, you must toggle the campaign Status to Active to send

Rejecting a Sponsored Campaign

If you do not want to run the campaign:

  • Click Reject to remove it from your co-marketing campaigns

How to Pause a Co-Marketing Campaign

To disable an active co-marketing campaign:

  1. Open the campaign

  2. Toggle the campaign status to Disabled

Campaign Statuses

Co-marketing campaigns move through several statuses:

Status

Definition

Retailer Actions

Proposal

Brand has shared a new sponsored campaign

Launch, edit, or reject

In Review

Retailer edits have been sent to the brand

No action required

New Edits

Brand has suggested changes in the approval flow

Launch or reject

Ready for Launch

Brand approved edits; campaign needs activation

Launch or reject

Approved

Same as Ready for Launch (shown in table view)

Launch or reject

Denied

Brand denied requested edits

Send new edits or do not use

How Sponsored Budgets Are Applied

Budgets are assigned at the campaign level and shared across retailer locations on a first-come, first-served basis.

Example:

  • Retail City has 3 locations

  • Brand assigns a $3,000 campaign budget

  • Location A uses $1,500

  • Locations B and C share the remaining $1,500

⚠️Note: Any requested edits to budget require brand approval, regardless of “Require Edit Approval” settings.

Co-Marketing Campaign Performance

To view campaign performance:

  1. Navigate to the Campaign Reports tab

  2. Locate the co-marketing campaign in the table

  3. Click to open the Campaign Performance drawer

This includes detailed reporting on engagement and conversions.

For more information, see Reporting.

FAQ

How can I connect with a brand on co-marketing?

We hear of many retailers and brands who connect directly using email, phone, or video calls to collaborate and set up co-marketing campaigns.

How can I view legacy co-marketing campaigns?

In July 2025, co-marketing was integrated into the standard campaign builder and reporting.

To view older campaigns:

  1. Navigate to Marketing > Campaigns

  2. Open the More (...) menu

  3. Select View Legacy Co-Marketing Campaigns

How do I create a sponsored campaign as a brand?

See Co-Marketing for Brands.

Need Help?

If you need help launching or managing Sponsored Campaigns, reach out to AIQ Support via the chat widget in your AIQ Dashboard.

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