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Voice Drops

Voice Drops deliver messages to customers by phone call or voicemail as a high-deliverability alternative to SMS. They support branded caller ID, personalization macros, and opted-in numbers, helping you expand reach and reduce channel risk.

Updated over 3 weeks ago

Prerequisites

Before getting started, ensure you have:

Permissions Required

Campaigns can be accessed by users with one of the following roles:

  • Marketing

  • Marketing Analyst

  • Operator

  • Owner


What Is a Voice Drop?

Voice Drops send a call or voicemail to customers with a branded caller ID. If a call goes to voicemail, modern devices (CarPlay, AirPods) may automatically read it aloud. Voice Drops are designed for regulated industries and high ROI delivery without carrier fees.


Voice Drop Benefits

  • 90%+ average delivery rate

  • Native languages & accents via advanced AI voice

  • No carrier fees

  • Auto-read voicemail on supported devices

  • No walled garden / pin code gates

  • Store/Brand name caller ID

  • Personalization with macros (per contact/loyalty data)


How to Create a Voice Drop Campaign

Step 1: Start a New Campaign

  1. Navigate to Marketing > Campaigns

  2. Click Add (+)

Step 2: Choose Channel

  1. On the Channels screen, select Voice

  2. Complete Channels and Recipients
    (See Campaign Builder for details.)

Step 3: Add Voice Content

  1. Go to the Content step

  2. Open the Voice tab

  3. Configure your message

  4. Continue to Review

  5. Launch your campaign


Voice Creation Options

When building content, choose one of three methods:

1) Generate an AI Voice Memo (Recommended)

Type your message, add personalization macros, and let AIQ convert it to speech.

Customize:

  • Language

  • Accent

  • Gender

Preview: Click play (longer messages may take up to ~30 seconds to generate).

Technology:


Neural2 (WaveNet-based) produces lifelike speech with human-like nuance.

  • Without macros: one audio file can serve many recipients

  • With macros: AIQ generates personalized MP3s per recipient and delivers via CDN at scale

Testing & Billing:

  • Send a test to your phone

  • 3 credits per minute (max 5 minutes)

  • A mandatory 7-second TCPA message is appended (repeat/opt-out)

  • Includes human/voicemail detection and caller ID customization


2) Record My Voice

Record directly in Campaign Builder:

  • Requires microphone access

  • Tap RecordStop

  • Preview, clear, or save your recording


3) Upload a Pre-Recorded File

Upload an audio file:

  • Formats: MP3, WAV

  • Max length: 2 minutes

  • Max size: 5 MB


Optional Campaign Builder Items

Attach a Discount

You can attach a discount so it appears in the recipient’s wallet when the Voice Drop is delivered.

Example script:
“Hi Hannah, this is Nick from XYZ Brand. I added a 20% off discount to your loyalty wallet for being a VIP…”

(See Discounts documentation for setup.)


Sending Rules & Best Practices

  • Send window: 9am–9pm local device time

  • Recommended length: ~1 minute

    • Messages under 1 minute may be repeated to meet carrier requirements

    • Max recommended: 2 minutes

  • Macros: Available for AI-generated voice only (not for uploaded or browser-recorded files)


Troubleshooting

Issue: Message not delivered
Solution: Verify the number is active, opted-in, not on DNC, and network is available.

Issue: Brand name not showing on caller ID
Solution: Caller ID propagation is carrier-dependent and may take 1–3 months.


FAQ

What hours of the day can sending occur?

Voice Drops can be sent between 9:00 AM and 9:00 PM local time for the recipient’s device.


If a device is traveling and its local timezone cannot be determined, it will default to its native timezone.

Note: Shorter messages generally send faster.


What are the rules and requirements around calling customers?

Voice Drops must comply with all applicable regulations, including:

  • FCC requirements

  • TCPA regulations

  • Do Not Call Registry rules


When will a customer receive the product or discount code mentioned in the recording?

The discount or product is delivered immediately when the voicemail is received.


What happens when a customer calls the number back?

In the current version, return calls are denied.


What happens if a customer opts out of Voice Drop?

The customer will be opted out of Voice Drop only.
They will remain opted in to any other channels they previously consented to, including SMS.


How do customers opt in to Voice Drop?

Customers can opt in by texting “VOICE” to your Text-to-Join number, which can be found in AIQ Texting Settings.


How do customers opt out of Voice Drop?

Customers can opt out by pressing 9 on their dial pad during the call.


How long should my Voice Drop be?

  • Maximum: 2 minutes

  • Recommended: ~1 minute

Messages under 1 minute are often considered spammy by carriers and may incur higher fees. To avoid this, messages shorter than 1 minute are automatically repeated and closed out with the required opt-out message, targeting a total duration of ~59 seconds.


What are the maximum file upload requirements?

  • Maximum file size: 5 MB

  • Maximum length: 2 minutes

Supported formats include MP3 and WAV.


How am I charged for Voice Drops?

You are charged per minute (1-minute minimum).
A mandatory 7-second TCPA-compliant repeat/opt-out message is automatically appended to every Voice Drop, which counts toward total duration.


Will my Voice Drop be marked as spam on caller ID?

It is not common, but it can happen if a phone number has already been flagged by carriers.
There is currently no technology to reliably detect or prevent this in advance.


What deliverability should I expect for Voice Drops?

A ~90% delivery rate is extremely common.
Deliverability depends on:

  • Active phone numbers

  • DNC compliance

  • Network availability

The most common failure reason is temporary network unavailability.


Are macros available in Voice Drops?

Macros are supported only for AI-generated voice drops, excluding macros that populate URLs.
Macros are not supported for uploaded or browser-recorded audio files.


How many phone numbers do I get, and can I customize them?

You receive:

  • 1 number per store

  • 1 number per AIQ account

  • 1 additional number for customers without a favorite store

You cannot choose specific phone numbers, but area code requests can be submitted via Support.


How long does it take for my brand name to appear on caller ID?

Caller ID propagation is controlled by carriers and typically takes 1–3 months after the number is provisioned.

Need Help?

If you need assistance, reach out to AIQ Support anytime via the chat widget within your AIQ Dashboard.

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