Prerequisites
Before getting started, ensure you have:
Required Permissions:
Campaigns can be accessed by users with one of the following roles:
Marketing
Marketing Analyst
Operator
Owner
Plan Requirement:
Native Push Notifications are only available if you either:
Purchase a separate Native App plan, or
Are on Marketing Enterprise, which includes a Pro-level mobile app.
If your account does not include an active mobile app plan, the Native Push channel will not be available in Campaign Builder.
How to Create a Native Push Campaign
Step 1: Create a New Campaign
Navigate to Marketing > Campaigns
Click Add (+)
Step 2: Select Native Push Channel
On the Channels screen, select Native Push
Continue through Campaign Builder
(See Campaign Builder documentation for Campaign Info and Recipients.)
Step 3: Configure Push Notification Content
In the Content step, fill out the following fields:
Feature Image (Optional)
This image appears on the right side of the push notification.
Image requirements:
Minimum width: 300px
Maximum width: 800px
Common sizes:
512 × 256
800 × 400
Title
Displayed above the message text.
Best practices:
Recommended length: 50 characters
Emojis are allowed
Message
This is the main push notification text.
Recommended maximum: 150 characters
(Exact limit depends on device preview)
Emoji
Select emojis to include in the notification.
🟢 Unlike SMS, push notifications are not subject to regulated language restrictions, making them a flexible channel for highly regulated industries.
Personalization (Macros)
You can copy and paste macros to personalize push notifications with customer-specific data.
Example uses:
First name
Loyalty balance
Store preferences
⚠️ Important:
If macro data is missing for a contact, the message will not send to that person.
Avoid using too many macros in one campaign.
Discount Macros
Paste a discount macro into your message.
Automatically converted into a shortened URL
Opens directly on the user’s phone when tapped
Survey Macros
Paste a survey macro into your message.
Automatically converted into a shortened URL
Opens directly on the user’s phone when tapped
Step 4: Review & Launch
Continue to the Review step
Save as Draft or send (approval permissions may apply)
Click Launch
(See Campaign Builder documentation for details on approvals and scheduling.)
Additional Resources
For more information, see:
Guide to Native App Push Notifications
Campaign Builder documentation for setup and audience targeting
Need Help?
If you need assistance, reach out to AIQ Support anytime via the chat widget within your AIQ Dashboard.