Download the GeoCoding plugin. This allows you to input your store address.

Download the TravelTime plugin. This allows you to specify a driving distance from your store's address.

Go to Web > OpenLayers plugin > OpenStreetMap. This will open the map.
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Add the store location: Go to Plugins > GeoCoding > GeoCoding
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Type in your address and click OK. You will see your address on the map.

Go to the TravelTime platform and click the dropdown.

In the dropdown, select 'driving' for 'X minutes' and 'leaving' at '5:00PM' (rush hour traffic is recommended for realistic zone sizing).
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Click the button to the left of the dropdown. You will get a + cursor.
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Zoom into your store location on the map and click on the store.
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This will give you your map coordinates. Zoom out to see your newly created zone.
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To export this zone: In the left panel, go to Output > Export > Save Features As. Give it a name and file location.
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