Traits allow you to filter and segment customers based on specific characteristics and behaviors. By defining precise traits, you can create more personalized and effective marketing experiences that improve engagement,…

Traits Overview

General contact traits are for detailed information about customers, including their demographic data, preferences, behavior, and interactions. These traits help in understanding and segmenting personas for targeted marketing and personalized…

Contact Traits

Performed Traits, also known as Behavioral Traits, describe actions a customer has taken. These traits are based on events and interactions

Performed Traits

Purchase and Discount Traits capture a customer’s spending patterns and purchase frequency. They show how much, how often, and what customers buy, helping you identify high-value shoppers and build product-specific…

Purchase and Discount Traits

Computed and Predicted Traits capture customer behavior and purchase patterns. Computed traits summarize past activity like avg. spend and frequency. Predicted traits forecast future actions such as return likelihood, brand…

Computed and Predicted Traits

Audiences that are not built around data pulled from the POS are called "custom" audiences. Whether it's "VIP", "Teachers", or "Military"; you can create custom attributes for these audiences a…

Custom Traits

These traits let you segment based on how they interact with calls, reviews, recommendations, surveys, forms, and campaigns. They also help you understand engagement, responsiveness, and preferences to create targeted…

Other Traits

Audience Traits

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