Retailers commonly use these traits to:
Identify shoppers who viewed or added products but didn’t complete a purchase.
Trigger follow-up campaigns after a purchase or review.
Segment shoppers based on order behavior, payment methods, or fulfillment preferences.
Analyze product engagement and shopping patterns.
By leveraging these traits in audiences, campaigns, or flows, operators can create more relevant messaging and improve conversion across the shopping journey.
⚠️ Blueprint Ecommerce Considerations
If you are using a custom AIQ Ecommerce-powered menu built with the Blueprint API:
All Flow events will trigger except view-based events (e.g., product views)
Review-based events (e.g., product reviews) will only trigger if your implementation supports reviews.
Trait Name | Trait Description | Selection Options | Flow re-entry? |
AIQ Ecom order item count | Number of items included in the order. | more than, exactly, less than, is unknown, has any value, in range | Yes |
AIQ Ecom order item total | Total value of items in the order. | more than, exactly, less than, is unknown, has any value, in range | Yes |
AIQ Ecom order pickup type | Fulfillment method selected for the order (e.g., pickup, delivery, curbside). | starts with, ends with, contains, does not contain | Yes |
AIQ Ecom order payment method | Payment type used to complete the order. | is unknown, has any value, starts with, ends with, contains, does not contain | Yes |
Started AIQ Ecom review | Shopper began submitting a product review. | is true, is false | Yes |
Reviewed AIQ Ecom product | Shopper submitted a completed product review. | product, brand, category, subcategory + input + range | Yes |
AIQ Ecom signed up | Shopper created an account. | after, on, before, between, in last, in next | No |
Viewed AIQ Ecom item | Shopper viewed a product. | product, brand, category, subcategory + input + range | Yes |
Added AIQ Ecom item to cart | Shopper added a product to their cart. | product, brand, category, subcategory + input + date range | Yes |
Ordered AIQ Ecom item | Shopper completed an order containing the product. | product, brand, category, subcategory + input + date range | Yes |