Prerequisites
Required Permissions:
Campaigns/Dynamic Content can be accessed by users with one of the following roles:
Marketing
Marketing Analyst
Operator
Owner
Other Requirements
An e-commerce integration connected to AIQ
Marketing Pro is required to access dynamic content
Abandoned Cart Triggers
To send Abandoned Cart messages, AIQ must first receive abandoned cart data from your e-commerce platform.
Key notes:
Trigger timing is controlled by the e-commerce provider
Timing rules may vary and may be editable depending on the provider
Triggers allow AIQ to automatically send email, SMS, or push messages
AIQ supports two trigger types:
Simple Triggers
Simple triggers provide:
Notification that a cart was abandoned
Customer identifier only
Supported e-commerce integrations:
Dutchie Ecom
Blaze Ecom (formerly Tymber)
Dynamic Triggers
Dynamic triggers provide:
Cart abandonment notification
Customer identifier
Product-level details left in the cart
Ability to recommend alternatives if items are out of stock
⚠️ Dynamic Content requires AIQ Marketing Pro
Supported e-commerce integrations:
AIQ Ecommerce via Cart API
I Heart Jane Ecom
Shopify
How to Create an Abandoned Cart Campaign
Once your e-commerce provider is connected and sending abandonment events, you can build the campaign.
Step 1: Create a New Campaign
Navigate to Marketing > Campaigns
Click Add (+) to create a new campaign
Step 2: Select Campaign Channel
Choose which channel(s) you want to use
Email is the most common for Abandoned Cart
Step 3: Configure Recipients
On the Recipients screen, select campaign type: Abandoned Cart
If you want all customers to receive cart reminders, choose:
All subscribed users
This automatically connects the campaign to the Abandoned Cart Trigger from your e-commerce provider (Simple or Dynamic).
Step 4: Build Campaign Content
On the Content screen, filter templates by:
Abandon CartSelect an existing template or create a custom one
Step 5: Add Abandoned Products (Dynamic Only)
To display abandoned cart items in the message:
Click Product Feed
In the modal, select:
User Abandoned Items
⚠️ This option only appears if your e-commerce provider supports Dynamic Triggers.
Step 6: Review & Launch
Continue to the Review step
Your schedule will automatically be set to:
OngoingClick Set Live to launch the campaign
For more campaign-building guidance, see Campaign Builder documentation.
Troubleshooting
Issue: My abandoned cart campaign didn’t send
Solution: Confirm your e-commerce provider is properly sending abandoned cart events and that your audience includes subscribed users.
Issue: Products are not showing in the email
Solution: You must add Dynamic Content via Product Feed, and your provider must support Dynamic Triggers.
FAQ
Can I customize the abandoned cart window (ex: 2 hours → 1 hour)?
Most abandonment timers are controlled by the e-commerce provider. Check with your specific integration.
How do I show abandoned products inside the email?
You need to add Dynamic Content to your Abandoned Cart template using:
Product Feed → User Abandoned Items
This only works with e-commerce platforms that support Dynamic Triggers.
My e-commerce provider doesn’t support abandoned cart. How can I get it built?
There are two required steps:
Step 1: Provider sends abandoned cart data to AIQ
Your e-commerce platform must send cart events through AIQ’s /v2/cart endpoint.
See developer docs: E-commerce Integration
Step 2: AIQ supports Dynamic Content using that data
Once events are available, AIQ can build Dynamic Content support on top of them.
If your provider is not currently supported, reach out to them first to implement Step 1.
Need Help?
If you need assistance, reach out to AIQ Support anytime via the chat widget within your AIQ Dashboard.