Prerequisites

Required Permissions:

Campaigns/Dynamic Content can be accessed by users with one of the following roles:

Marketing
Marketing Analyst
Operator
Owner

Other Requirements

An e-commerce integration connected to AIQ
Marketing Pro is required to access dynamic content

Abandoned Cart Triggers

The first step in sending abandoned cart emails is to receive information about the abandoned cart from your ecommerce provider, so make sure that is connected and the feature is enabled. See Integrations for info about your specific provider.

Key notes:

Trigger timing is controlled by the e-commerce provider
Timing rules may vary and may be editable depending on the provider
Triggers allow AIQ to automatically send email, SMS, or push messages

AIQ supports two trigger types:

Simple Triggers

Simple triggers provide:

Notification that a cart was abandoned
Customer identifier only

Supported e-commerce integrations:

Dutchie Ecom
Blaze Ecom (formerly Tymber)

Dynamic Triggers

Dynamic triggers provide:

Cart abandonment notification
Customer identifier
Product-level details left in the cart
Ability to recommend alternatives if items are out of stock

⚠️ Dynamic Content requires AIQ Marketing Pro

Supported e-commerce integrations:

How to Create an Abandoned Cart Campaign

Once your e-commerce provider is connected and sending abandonment events, you can build the campaign.

Step 1: Create a New Campaign

Navigate to Marketing > Campaigns
Click Add (+) to create a new campaign

Step 2: Select Campaign Channel

Choose which channel(s) you want to use
- Email is the most common for Abandoned Cart

Step 3: Configure Recipients

On the Recipients screen, select campaign type: Abandoned Cart
If you want all customers to receive cart reminders, choose:
All subscribed users

This automatically connects the campaign to the Abandoned Cart Trigger from your e-commerce provider (Simple or Dynamic).

Step 4: Build Campaign Content

On the Content screen, filter templates by:
Abandon Cart
Select an existing template or create a custom one

Step 5: Add Abandoned Products (Dynamic Only)

To display abandoned cart items in the message:

Click Product Feed
In the modal, select:
User Abandoned Items

⚠️ This option only appears if your e-commerce provider supports Dynamic Triggers.

Step 6: Review & Launch

Continue to the Review step
Your schedule will automatically be set to:
Ongoing
Click Set Live to launch the campaign

For more campaign-building guidance, see Campaign Builder documentation.

Troubleshooting

Issue: My abandoned cart campaign didn’t send
Solution: Confirm your e-commerce provider is properly sending abandoned cart events and that your audience includes subscribed users.

Issue: Products are not showing in the email
Solution: You must add Dynamic Content via Product Feed, and your provider must support Dynamic Triggers.

Abandoned Cart FAQ

Can I customize the abandoned cart window (ex: 2 hours → 1 hour)?

Most abandonment timers are controlled by the e-commerce provider. Check with your specific integration.

How do I show abandoned products inside the email?

You need to add Dynamic Content to your Abandoned Cart template using:

Product Feed → User Abandoned Items

This only works with ecommerce platforms that support Dynamic Triggers.

My ecommerce provider doesn’t support abandoned cart. How can I get it built?

There are two required steps:

Step 1: Provider sends abandoned cart data to AIQ

Your e-commerce platform must send cart events through AIQ’s /v2/cart endpoint.
See developer docs: E-commerce Integration

Step 2: AIQ supports Dynamic Content using that data

Once events are available, AIQ can build Dynamic Content support on top of them.

If your provider is not currently supported, reach out to them first to implement Step 1.

Do abandoned cart campaigns resend to the same customer if they abandon a cart more than once?

Yes.

If your campaign is triggered by Abandon Cart, the campaign will send each time a customer abandons a cart and meets the trigger conditions.

This means that if the same customer abandons a cart multiple times, they can receive the abandoned cart campaign again for each new abandoned cart event, as long as the campaign is active and they qualify for the trigger.