📌 This article covers the Ecom Profile — the shopper record in AIQ Ecommerce. Ecom Profiles store contact details, medical/government IDs, and Ecommerce order history. For shopper records in the AIQ Loyalty & Marketing platform, see Persona Card Overview.
Ecom Profile vs. Loyalty Persona: What's the Difference?
| Loyalty Persona | Ecom Profile |
Found in | Customers → Personas | Ecommerce → Customers → CRM |
Stores | Loyalty points, opt-in status, POS transaction history, discount history | Contact details, medical/government IDs, Ecommerce order history |
Created when | Shopper enrolls in loyalty (via signup form, POS checkout, or import) | Shopper places an order through AIQ Ecommerce and a phone number is included |
Required for loyalty PIN | ✅ Yes — shopper must have a Persona and be opted in | Not required for PIN delivery |
Requires AIQ Ecommerce? | ❌ No — Personas exist even without AIQ Ecommerce | ✅ Yes — only created if your account has AIQ Ecommerce connected |
⚠️ Using Dutchie or another third-party Ecommerce platform? If your organization uses Dutchie (or any non-AIQ Ecommerce solution) for online ordering, your shoppers will not have AIQ Ecom Profiles — those are only created via AIQ Ecommerce. Loyalty Personas and points still work independently via the POS integration. If you're unsure whether your account uses AIQ Ecommerce, check for an "Ecommerce" section in your left sidebar, or ask your Owner-level user.
How to Use the Ecom Profile
AIQ Ecom can capture detailed information about your shoppers, including: personal details, contact information, tags for categorization, and specific identifiers such as medical and government IDs.
Profile pictures can enhance the experience by providing for visual identification or personalization for your team. Staff can easily Edit Profiles from the Profile view to manage shoppers efficiently.
Order Stats and History
Included in the Ecom Profile is the shopper's Order Stats and Order History
Total Visits: Number of visits counted for the profile through AIQ Ecom
Lifetime Spend: The total amount the shopper has spent across all transactions
Average Spend: The typical amount the shopper spends in a single transaction
Selecting an order will take you to a detailed view including line items and order status
Need Help?
If you need assistance, reach out to AIQ Support anytime via chat widget within your AIQ Dashboard.