Cart Upsell
Upselling products in cart helps increase average order value, improve customer experience, and enhance product discovery.
How to Enable Cart Upsell
By default, Cart Upsell is set to ON with Data Source 'Purchase History'.
Navigate to Store > Settings > Products > scroll to 'Cart Upsell'
Toggle on "Show Cart Upsell products in cart"
Add at least 1 Data Source
Save
Cart Upsell Data Sources
There are 3 Data Sources available to prioritize which products show in cart. Use the reorder input/arrows to order them from highest priority (1) to least (3).
Purchase History: Takes into account the customer's last 10 purchases. For logged-out users, we attempt to fill a guest purchase history based on prospect ID — if the customer has never purchased at your store or has cleared cookies, purchase history will not apply.
Price: Set a price min and max to suggest low-cost add-ons at cart.
Brand: Prioritize up to 5 brands. Good for stores with in-house brands or brand deals. Order by priority using the reorder input/arrows.
Cart Upsell Consumer Experience
Customers see up to 10 products at the bottom of their cart, accessed via horizontal scroll.
Cart Upsell Analytics
When customers add an item using Cart Upsell, the add_to_cart event in Google Analytics 4 (GA4) is tagged with an item attribute labeled Cart Upsell. This enables you to track add-to-cart events generated by this feature.
Example:
eventModel: {
currency: "USD",
value: 40,
items: [
{
item_id: "51e993a239c2ab22",
item_name: "Butterstuff Live Budder",
affiliation: "Dispense Somerville (Rec)",
index: 0,
item_brand: "Ozone Reserve",
item_category: "CONCENTRATES",
item_category2: "Budder",
location_id: "7ec840a066d21812",
price: 40,
quantity: 1,
item_attribution: "Cart Upsell"
}
],
send_to: "G-ABC123DE45"
}
Need Help?
If you need assistance, reach out to AIQ Support anytime via chat widget within your AIQ Dashboard.