Prerequisites
Access to audiences is required to configure punch card loyalty.
Required Permissions:
Audiences are available to users with the following permissions:
Analyst
Marketing
Marketing Analyst
Operator
Owner
⚠️ BETA Feature
This Audience trait is currently in Beta.
Available Purchase-Count Filters
You can build audiences using:
Purchased X Brand N Times (1–10)
Purchased X Product N Times (1–10)
Purchased X Category N Times (1–10)
Additional Options
Optional date range for time-based targeting
By default, counts are calculated using each persona’s full aggregated purchase history
If a date range is applied, only purchases within that range are counted
Why Use These Filters?
These filters are ideal for:
Punch-card-style loyalty programs (e.g., “Buy 5, Get a Reward”)
Rewarding consistent brand or product purchasers
Identifying repeat buyers for targeted promotions
Segmenting customers by engagement depth (not just recency)
How to Create a Punch-Style Loyalty Discount
Step 1: Create the Audience
Navigate to Audiences > Create Audience
Select Performed Event
Choose Purchased X Brand/Product/Category (1–10 Times)
Configure your conditions:
Example setup:
Who Purchased → Brand/Product/Category
Contains → {{Brand/Product/Category Name}}
Exactly → {{Number 1–10}}
Example:
Purchased “Galactic” Brand exactly 5 times
Step 2: Add a Date Range (Optional)
You may refine your audience with a time window.
Examples:
Purchased “Galactic” brand 5 times in the last 30 days
Purchased “Galactic” brand 5 times between 01/01/25 – 12/01/25
Step 3: Save the Audience
Give your audience a clear name, such as:
“Edibles – 5 Purchases”
“Wyld Repeat Buyers (Last 60 Days)”
Step 4: Attach to a Discount
Once saved, attach this audience to your punch-style discount or reward.
This allows customers to automatically qualify once they reach the required purchase count.
Example Use Cases
🎟️ Simple Punch Card
Goal: “Buy 5 Edibles, Get 25% Off Your Next Order”
Condition: Purchased Category = Edibles → 5 Times
🛍️ Brand-Focused Reward
Goal: Reward repeat buyers of a specific brand
Condition: Purchased Brand = Wyld → 3 Times
Optional: Within the last 60 days
🎁 High-Frequency Purchasers
Goal: Identify top repeat buyers
Condition: Purchased Product = Live Resin Cartridge → 10 Times
FAQ
Can I enter a number greater than 10 punches?
No. Purchase-count filters currently support a maximum of 10.
If you need higher thresholds, contact your Customer Success Manager.
Need Help?
If you need assistance building punch-card loyalty audiences or attaching them to discounts, reach out to AIQ Support via the chat widget in your AIQ Dashboard.