Prerequisites
Before getting started, ensure you have:
Required Permissions
Brand Analytics are accessible for users with the following permissions:
Analyst
Marketing
Marketing + Analyst
Operator
Owner
Other Requirements
Brand Analytics Starter subscription or above
How to Access the Orders Report
Navigate to the Orders Tab
Navigate to Brand Analytics > Orders
Select your desired report date range
Review the default report view
Report Period Breakdown
The Report Period Breakdown displays order performance over time using a bar chart and key summary metrics. This view helps you track revenue trends, order volume, and customer behavior patterns across your selected date range.
Adjust Chart Granularity
Use the toggle in the top right of the chart to change how data is grouped:
Daily – Individual day performance
Weekly – Aggregated by week
Monthly – Grouped by month
Yearly – Annual totals
You can also toggle between:
Revenue ($)
Order #
⚠️ Note: These toggles affect the chart visualization only. Summary metrics below the chart remain unchanged.
Key Metrics Explained
Below the chart, you’ll see:
Total Revenue – Total brand revenue generated during the selected period
Total Orders – Total number of brand-related orders
AOV (Average Order Value) – Total revenue divided by total orders
Avg Cart Items – Average number of products per transaction (also called average basket size or cart size)
Avg Days Til Customer Returns – Average number of days between customer purchases
Top Performing
The Top Performing section includes two primary tables.
Performance by Type
Toggle between four views, each sortable by brand and category::
Product – All products, sortable by brand and category filters
Categories – Category-level performance
Brand – Full brand list with filtering
Payment – Payment types (online, cash, debit, etc.)
Data defaults to Revenue (highest to lowest) sorting.
Performance by Time Period
View performance grouped by:
Month – Chronological (January–December)
Day – Sunday–Saturday
Hour – Hour of day
Data defaults to chronological sorting.
Top Performing – Products
The Products table includes additional inventory-related columns:
Units Sold – Total quantity sold during the selected period
Units Remaining – Current inventory on hand
Days of Stock – Estimated days until stock is depleted based on sales velocity
Inventory Cost – Total wholesale cost of current inventory
Inventory Retail Value – Total retail value of current inventory
SKU – Stock Keeping Unit identifier
These metrics help brands monitor both sales performance and inventory health across retailers.
Detailed Breakdown (Side Drawer View)
Clicking any row in Top Performing by Type opens a detailed breakdown drawer.
Each breakdown may include:
Orders Overview
Revenue – Total brand sales
% of Total Revenue – Share of retailer’s overall revenue
Total Orders – Number of brand-related orders
Units Sold – Total units sold
Revenue & Orders Breakdown
View performance by selected time grouping (month, day, or hour).
Category-Specific Breakdowns
When viewing a Category, two additional sections appear:
Sub-Category Breakdown
Displays performance by sub-category within the selected category.
Top Brands in Category
Breaks down revenue and orders by brand within that category.
Need Help?
If you need assistance, reach out to AIQ Support anytime via the chat widget within your AIQ Dashboard.