Prerequisites
Before getting started, ensure you have:
Required Permissions
Brand Analytics are accessible for users with the following permissions:
Analyst
Marketing
Marketing + Analyst
Operator
Owner
Other Requirements
Brand Analytics Starter subscription or above
Brand Analytics Tabs
Brand Analytics includes multiple tabs for different performance views:
Orders
Transactional insights including:
Revenue
Orders
SKU-level performance
Customers
Understand how you are:
Acquiring new customers
Retaining customers over time
Growing brand loyalty across retailers
Retail Partners
Breakdown of performance by:
Retail partner
Individual store location
Demographics
Analyze your customer base by:
Age
Gender
Region
Data reflects aggregated retail partner activity.
Market Spotlight
⚠️ Market Spotlight is currently in maintenance and scheduled for deprecation in 2026. A formal date will be announced.
Refer to updated analytics tabs for current reporting.
How to Share a Brand Analytics Report
Navigate to Analytics > Brand Analytics
Set your desired date range using the Report filter
Click Share (top right)
Select which tabs to include (all selected by default)
Click Generate Link
Copy and share the link
How to Download Analytics CSVs
Navigate to Analytics > Brand Analytics
Select the desired tab (e.g., Orders, Demographics)
Scroll to the table you want to download
Click the (...) menu in the top right
Select Download CSV
📌 The downloaded CSV reflects your current filter selections.
How to Compare Time Periods
To compare performance trends:
Select your current time period in the Report Period filter
Select a comparison period in the Compare filter
Click Apply
Review updated charts and tables
Visual Indicators:
Past period data appears shaded in charts
“(Past)” appears in table labels
A % Change column shows performance differences
Filters
Filters allow you to segment your analytics view.
Available Filters
Saved Filters – Apply previously saved filter combinations
Report Period – Select date range
Compare – Compare performance across different time periods to identify trends and changes. Select a comparison period to view metrics side-by-side with your primary reporting period (e.g. this month vs last month)
Companies & Locations – Filter by retail partners or stores
Categories – Analyze performance by product category
Products – Filter by individual products or product groups. Useful for analyzing specific SKU performance or comparing related products across retailers and locations.
💡 Tip: Select multiple filters first, then click Apply to save time.
How to Save a Filter
Save frequently used filter combinations to quickly access them later. Saved filters carry across all tabs where applicable.
Navigate to Analytics > Brand Analytics
Select a tab
Apply desired filters
Click Save Filters (right of filter row)
Enter a filter name
Click Save
To reuse:
Click Saved Filters
Select your saved configuration
Saved filters apply across relevant tabs.
Viewing Analytics by Alias / Sub-Brand
If your brand has multiple aliases:
Navigate to Brand Analytics
Use the dropdown next to the Share button
Select the alias/sub-brand you want to analyze
Using Aliases to Clean Up Data
Product, Category, and Brand aliases allow you to take dirty data and make it clean: you can map different naming conventions to a single "alias", resulting in more accurate and cleaner data.
FAQs
Where did the Category Insights tab go?
It was deprecated as of February 2026.
Why do I see a category in Retail Partners that I don’t sell?
Brand Analytics pulls data from POS systems across mutual AIQ retailers.
If a retailer has a category configured in their POS, it may appear in analytics—even if you don’t sell products in that category.
Use Category Aliases to clean up reporting.
Why is the category filter not showing options?
You must configure Category Aliases first.
Navigate to your alias settings and map categories using AIQ’s default categories to enable filtering.
Need Help?
If you need help interpreting Brand Analytics data or configuring aliases, reach out to AIQ Support via the chat widget in your AIQ Dashboard.