Prerequisites
Before getting started, ensure you have:
Required Permissions:
Data Analytics can be accessed by users with the following permissions:
Analyst
Marketing
Marketing + Analyst
Operator
Owner
Getting Started with AIQ Analytics
AIQ Analytics allows you to:
Analyze customer performance by audience
Compare time periods side-by-side
Evaluate product, category, and brand trends
Review predictive insights powered by machine learning
Monitor staff performance
AIQ Data Analytics Terms
Predicted Rank
Machine learning prediction of future performance for a product, category, or brand.
Predicted Order Value
Machine learning estimate of average order value from individuals within the selected audience.
Predicted Lifetime Value (LTV)
Machine learning prediction of long-term value from individuals within the selected audience.
Staff Insights
A tab showing retail-level staff performance and contribution metrics.
Before Using AIQ Data Analytics
Keep the following in mind:
Analytics improves as more data is collected and processed
New implementations may need time to generate meaningful predictive insights
Use analytics to inform audience segmentation and campaign targeting
Predictive insights can support inventory planning decisions (e.g., scaling product volume up or down)
How to Run an AIQ Data Analytics Report
In the left-hand navigation, click Data Analytics > Analytics
Select an audience in the Audience(s) Analyzing field
For high-level analysis, choose All Tracked Users
Or select any saved audience
(Optional) Select a date range
You can compare against another date range to generate a side-by-side view
Click Run Analysis
⚠️ If you change the audience or date range, click Run Analysis again to refresh the report.
Best Practices
Start broad (All Tracked Users), then narrow into specific audiences
Use date comparisons to identify growth trends
Combine predictive metrics with historical data for stronger planning
Regularly revisit reports as new data accumulates
Continue Learning
🎓 Learn at your own pace and stay ahead with every release.
Visit AIQ Academy to deepen your knowledge and master the platform.
Explore the AIQ Academy Catalog for available courses and resources.
Need Help?
If you need assistance interpreting analytics reports or building strategic audiences, reach out to AIQ Support via the chat widget in your AIQ Dashboard.