Prerequisites

Before getting started, ensure you have:

Required Permissions:

Data Analytics can be accessed by users with the following permissions:

Analyst
Marketing
Marketing + Analyst
Operator
Owner

Loyalty Analytics Explained 🎬

How to Access the Loyalty Tab

Navigate to Analytics > Loyalty in your AIQ Dashboard
Select your desired Report date range
Review the performance metrics displayed across the Overview, Member Communication, and Member Health sections

Overview

The Overview section shows your total loyalty members.

Important Notes:

This stat reflects the total number of members signups for the selected report date range. The stat below displays the all-time total signups

This section helps you understand overall program growth and channel performance.

Member Communication

This section tracks engagement across loyalty-related communication touchpoints.

You can view metrics such as:

Opt-ins or Opt-outs for the selected date range
- Click on the table row to see the breakdown per channel
Discounts opened or redeemed
Double opt-in requests and how many are still pending
Sign up form visits (Note: tracking took effect in April 2026 and only includes data from that point onwards)

Use this section to evaluate how effectively your loyalty communications are driving engagement and opt-ins.

Member Health

The Member Health section helps you evaluate how engaged your loyalty base is.

Active Rate

The Active Rate represents the percentage of loyalty members actively engaging with your program.

Loyalty Revenue Impact

You can also compare:

Average Order Value (AOV) of loyalty members vs. non-loyalty members
The total revenue generated by loyalty members
The total orders placed by loyalty members

These metrics help determine whether your loyalty program is increasing spend and driving meaningful revenue contribution.

Member Stats by Location Breakdown

The metrics above are displayed in aggregate across all locations/stores.

In the Location Breakdown section, you can view:

Total members per location
Engagement rates per location
Revenue contribution by location

This is useful for multi-location businesses to identify:

High-performing locations
Locations with low engagement
Opportunities for targeted loyalty campaigns

Member vs Non-Member Order Frequency Breakdown

This table segments key metrics (Revenue, Orders, and Redemptions) by customer visit frequency, allowing you to see how purchasing behavior differs between first-time visitors and repeat customers.

Table Structure:

Number of visits: Data is organized by visit count, from 1 to 14 individual visits, with a "15+" category for customers who visited 15 or more times during the selected period. A "Totals" row appears at the top of the table.

Additional Metrics:

Purchasers: Unique customers who made a purchase during the time period
Units sold: Total number of individual items sold
Avg Cart items: Average number of items per order
AOV: Average order value

Additional Members Info

The last 3 sections display additional info about members in a graphical format.

Members Signed up: This graph displays the # of members who have signed up for each day in the selected date range
Member Opt-Ins and Opt-Outs: This graph displays the # of opt-ins, opt-in requests, and opt-outs for each day in a selected date range as a line graph
Member Orders: This graph displays the # of orders members have specifically made for each day in the selected date range