Data Analytics can be accessed by staff members with the following permissions:

- Analyst
- Marketing
- Marketing + Analyst
- Operator
- Owner

Retail Analytics Starter (or higher) subscription AND any Mobile App subscription

Brand Analytics Starter (or higher) subscription AND any Mobile App subscription

- Retail Analytics Starter (or higher) subscription AND any Mobile App subscription
- Brand Analytics Starter (or higher) subscription AND any Mobile App subscription

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How to Access Mobile App Analytics

Navigate to Analytics &gt; Mobile App in your AIQ Dashboard

Select your desired Report date range

Review the engagement metrics displayed across the sections

1. Navigate to Analytics &gt; Mobile App in your AIQ Dashboard
2. Select your desired Report date range
3. Review the engagement metrics displayed across the sections

Note: The Audience filter does not apply to this tab.

Note: App analytics is only available from June 2026 onward.

This section displays general app engagement over time. We track the following:

App Opens: The number of times users opened the app

Daily Active Users (DAU): The number of users who have viewed the app

Engaged Users: The number of users who perform <a href="#h_3cd41767df">Top Actions</a>

- App Signups: The number of new signups
- App Opens: The number of times users opened the app
- Daily Active Users (DAU): The number of users who have viewed the app
- Engaged Users: The number of users who perform <a href="#h_3cd41767df">Top Actions</a>

For Daily Active Users and Engaged Users, hovering over the individual stats will show a tooltip with a description of each for a helpful in-app reminder.

This section displays discount and loyalty engagement over time. We track the following:

Discount Redeemed: A discount was redeemed

Discount Opened: A discount’s details was opened/viewed

All Discounts Viewed: All available discounts/rewards were viewed

Collectible Code Redeemed: A collectible code was redeemed

- Discount Redeemed: A discount was redeemed
- Discount Opened: A discount’s details was opened/viewed
- All Discounts Viewed: All available discounts/rewards were viewed
- Badges Viewed: All badges were viewed
- Collectible Code Redeemed: A collectible code was redeemed

This section displays top actions your users should participate in. These options are static.

- Note: at this time we can only track orders through AIQ Ecom

- Discount Redemptions
- Collectible Code Redemptions
- Referrals
- Reviews
- Ordering 
  - Note: at this time we can only track orders through AIQ Ecom

This section displays engagement with your push notifications.

This section displays engagement with your Refer a Friend (RAF) and review links. 

Note: you can add links to review your business in Settings &gt; Company Account &gt; Reviews.

This section displays additional engagement across your app. We track the following:

- Orders Viewed
- Orders Placed
- Product Reviewed
- Shop Viewed
- Updates Viewed
- FAQs Viewed

The Mobile App tab displays engagement metrics for your app, including discount and loyalty events, referral and review events, as well as general app engagement like signups, opens, and DAU.

Data Analytics: Mobile App

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Data Analytics: Mobile App

Prerequisites

Required Permissions:

Other Requirements

How to Access Mobile App Analytics

Report Period Breakdown

Discount & Loyalty Events

Top Actions

Push Notifications

Referral & Review Link Events

Product Events