Overview/Background
Apple introduced enhanced message filtering in iOS 16+, which may route texts from unknown numbers into separate Unknown Senders or Spam tabs.
To help ensure your messages stay in the main inbox, AIQ allows you to send a verified Contact Card (vCard) so customers can easily save your brand as a known contact. Saving your card improves message recognition and deliverability.
Prerequisites
Before configuring Contact Cards, ensure you have:
Required Permissions
Marketing
Marketing Analyst
Operator
Owner
How to Configure Your Contact Card
Navigate to Settings > Texting > Add to Contacts Card
Fill out your contact card information (some fields will be pre-filled automatically):
Contact Card Fields
Display Name
Defaults to Brand Name (from Texting Settings)
If unavailable, defaults to Company Name (from Account Settings)
Required and editable
đ Cannabis-related language is allowed here and is not filtered, so you may use your normal brand name instead of a âsafe textingâ name.
Phone
Defaults to your 10DLC registered number
Required and not editable
Logo / Image
Defaults to your Small Logo
Optional and editable
Website Link
This is the website shown on the contact card.
Recommendation: Use your companyâs main website (not a location-specific page), since you only need one contact card for your organization.
Defaults to Website (from Account Settings)
Optional and editable
Notes
Defaults to:
ââOfficial messages from {{Brand name}}.â
Optional and editable
Click Save
Once configured, AIQ uses this contact identity when sending vCards through both automatic sends and campaign sends.
Automatic Sends (Post Opt-In)
When your Contact Card is configured and enabled, AIQ automatically sends your verified vCard to eligible contacts to help ensure future texts land in their primary inbox.
When It Sends
AIQ sends the contact card automatically when a contact:
Opts in for messaging for the first time, or
Re-opts in after previously unsubscribing
As long as they have not received a contact card within the last 90 days.
Message Content
The following standardized message is sent with the vCard attachment:
âAdd us to your contacts to keep messages out of âUnknown Senders.ââ
(vCard attached)
This message cannot be edited. Standardization helps minimize filtering and ensures compliance with carrier expectations.
Rules & Behavior
Rule | Description |
Automatic delivery | Sent once per contact per 90-day period |
Unconfigured card | If your Contact Card is not set up, AIQ skips sending |
Unsupported MMS | If MMS attachments arenât supported, AIQ falls back to a secure hosted .vcf link |
Brand display | Uses your configured name and logo (cannabis terms permitted) |
Campaign Sends
In addition to automatic opt-in sends, you can manually send contact cards through a dedicated campaign.
This is useful for reaching already-opted-in personas who may not have saved your number.
â ď¸ Contact cards must be sent as an individual campaign and cannot be attached to a traditional text campaign with landing pages.
Example Use Cases
You redesigned your logo or updated your website URL
You want to re-send the card to existing subscribers
You want to re-introduce your brand to opted-in customers
Campaign Settings
When creating a Text Campaign, you may see the following option:
Send âAdd to Contactsâ Card
Sends your verified contact card (vCard) to the selected audience to improve inbox placement.
Default: OFF
Only Send to New Contacts
When enabled, AIQ sends only to contacts who have never received a card before.
Recommended for first-time sends
Lookback (Days)
Defines how far back AIQ checks for contacts who havenât received a card.
Default: 90 days
If set to 0, AIQ will reset it back to 90 days
Only visible when âOnly send to New contactsâ is OFF
FAQs
Are contact cards sent automatically for opt-ins and re-opt-ins?
Yes. Once all required fields are completed in Settings > Texting > Contact Card, AIQ automatically sends a vCard to new or re-opted-in contacts who havenât received one in the last 90 days.
Why send a contact card in a campaign if opt-ins already receive one?
Campaign sends help you reach existing opted-in contacts who may never have saved your number. They are also useful after updating your branding (logo, website, display name).
Is there a cooldown period?
Yes. AIQ enforces a 90-day cooldown per recipient across both automatic and campaign sends.
You can adjust this using the Lookback setting in campaign configuration.
What happens if I enable the campaign toggle without setting up my Contact Card?
Nothing will send until all required fields in Texting > Contact Card are completed.
Once configured, both automatic and campaign sends will use the saved identity.
Can I resend a card after updating brand information?
Yes. Create a campaign send and adjust the Lookback window to include contacts who have not received a card recently.
Whatâs the difference between automatic sends and campaign sends?
Automatic sends: Triggered for new or re-opted-in contacts
Campaign sends: Target existing opted-in contacts manually
What does âOnly send to new contactsâ mean?
When enabled, AIQ sends contact cards only to contacts who have never received one before. When disabled, AIQ may resend based on your Lookback window.
Do contact cards count toward SMS credits?
Sending a campaign with a contact card costs credits, but there is no additional charge specifically for the card attachment itself.
Can I customize the design?
vCards follow standard iOS formatting. You can customize:
Display name
Logo
Website
But layout and structure are standardized for compatibility.
Can Android devices receive contact cards?
Yes. Both Android and iOS devices can receive vCards. This feature is primarily designed to address iOS filtering behavior.
Can I send contact cards within an existing landing page text campaign?
No. If you enable Send âAdd to Contactsâ Card, AIQ will not allow a traditional landing-page text campaign in the same send.
Does cannabis content need to be excluded from the contact card?
No, it's not necessary to do so.