About the AIQ <> Blaze Integration
Review our Integration Grid for supported features.
This article covers Blaze connection for AIQ Marketing + Loyalty only. If you are looking for AIQ Ecommerce instructions, see Connect Blaze to AIQ Ecommerce.
How to Connect AIQ to Blaze
Follow these BLAZE Instructions for how to generate a Developer Key
Navigate to Settings > Integrations, search for Blaze and click the on it to open the integration card.
Add your Key from Blaze and hit enter in order to actually accept the key. Multiple keys can be entered.
Check off the box next to Required All users from this source have passed an age gate compliant with my industry.
Click the purple Connect button in the top right to save your settings.
How to Map a Store
Navigate to Settings -> Company Account > Retail Store
Click Edit on the store you wish you map
Under Store Mappings you'll see the BLAZE symbol
Click on the empty field to the right of the symbol and a dropdown will appear to "map" the key
Click Save settings and you are done mapping the store. Keep in mind this must be repeated for any additional stores that you add to the account.
Additional AIQ Settings
The following additional settings are available on the Blaze integration card in AIQ. To access them, navigate to Settings > Integrations, locate Blaze and click on it to open the integration card.
Enroll Personas in loyalty program who purchased after
Automatically enrolls shoppers in the loyalty program if they had a sale on or after the date you specify. Enrolled shoppers earn points for sales on or after that date. Takes 24 hours to reflect.
Send SMS double opt-ins to Personas who purchased after
Sends an SMS double opt-in request to shoppers with a phone number who had a sale on or after the date you specify. Takes 24 hours to trigger.
⚠️ Warning: If this setting is removed after it has been set, it can cause loyalty Personas to be lost if they only became a member through this setting and did not use a signup form. We do not recommend changing this after it is set.
Sync Personas / Sync Contacts
Enabling this setting allows AIQ to keep shopper records aligned between Blaze and AIQ.
From POS to AIQ: Updates made to shopper profiles in Blaze (e.g., name, email, phone number, or date of birth) will flow into AIQ.
From AIQ to POS: If a shopper signs up through an AIQ form and no existing match is found in Blaze, a new shopper profile will be created in Blaze automatically.
⚠️ Warning: The POS remains the source of truth — to change a shopper's contact info, update it directly in Blaze so it flows through to AIQ. Syncing begins from the day it is enabled; existing records will not be retroactively synced.
Loyalty points imported on
If a date is filled in, AIQ will pull in loyalty points from Blaze up to that date and stop afterwards. Use this in conjunction with Settings > Loyalty > Points accrual start date, setting that to the following day.
Mirror integration loyalty point values?
Pulls points from Blaze but keeps loyalty settings managed within Blaze.
⚠️ Warning: When Mirror Points is enabled, AIQ continuously overrides loyalty balances with values coming from Blaze. Freezing or disconnecting the integration will not stop this behavior — it only leaves the last mirrored balance in place.
ℹ️ Note: Points mirroring is not supported by First In, First Out (FIFO) Point Expiration. Please use legacy Points Expiration setting if you would like to Mirror Points from your POS system.
Use AIQ's last backup
Freezes data from this source at the last audience run and stops AIQ from hitting the Blaze API for new data.
⚠️ Warning: Do not turn this on unless you are switching POS systems and want to retain existing data.
AIQ x Blaze: User Guide
How to setup AIQ integrated discounts in Blaze
Steps:
Create your discount in Blaze.
Copy the Blaze Discount ID.
Create a mirror version of the discount in AIQ.
In the AIQ discount, go to Redemption Methods and select Trigger Partner Reward > POS Discount ID.
Paste the Blaze Discount ID into the POS Discount ID field. AIQ will trigger the reward during redemption.
FAQ's
How long does it take before I start to see my POS data in AIQ?
Within 24 hours, you should see data populating in AIQ
How can I confirm that the integration is active and signups are being sent?
Look under your Personas page in AIQ. The integration is functioning properly if you see "Blaze" under the Sourced from column
I am getting an account notification that I have unmapped stores, how can I fix this?
Once you see data coming through AIQ, you must "map" the API key to the store(s) to assign a "favorite store" to the shopper. See How to Map a Store above for directions on how to accomplish this.
Need Help?
If you need assistance, reach out to AIQ Support anytime via chat widget within your AIQ Dashboard.