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Connect GrowFlow to AIQ Marketing + Loyalty

About the AIQ <> GrowFlow Integration

Review our Integration Grid for supported features

This article covers connection for AIQ Marketing + Loyalty.


How to Connect AIQ to GrowFlow

  1. Contact GrowFlow to enable AIQ to access your data.

  2. In GrowFlow, copy the OrgName which can be found in the URL of your dashboard. Copy this value as you'll need it later in the integration process.

  3. In GrowFlow, generate a MenuKey for each store by following the steps below: Head to Settings > Menus and click the green + button. Menu Name: AIQ. Menu Type: Other. Click Generate Access Key and copy this value. Group Name: AIQ. Display Product As: Product Name. Filters: Product category (be sure to add all category headers available in your point-of-sale). Switch on Published. Click Save and Close.

  4. In AIQ, navigate to Settings > Integrations, search for GrowFlow and click the on it to open the integration card.

  5. With the integration card open, click the check box next to Required All users from this source have passed an age-gate compliant with my industry

  6. Enter the OrgName and your MenuKeys obtained from GrowFlow in the correlating fields. Click Add Credential. You will need to do this for each set of keys obtained.

  7. Scroll down to the Loyalty section and check off the box next to Required All users from this source have passed an age gate compliant with my industry.

  8. Lastly, click the purple Connect button in the top right. You have now completed the minimum settings needed to connect your integration!

How to Map a Store

  1. Navigate to Settings -> Company Account > Retail Store

  2. Click Edit on the store you wish you map

  3. Under Store Mappings you'll see the GrowFlow symbol

  4. Click on the empty field to the right of the symbol and a dropdown will appear to "map" the key

  5. Click Save settings and you are done mapping the store. Keep in mind this must be repeated for any additional stores that you add to the account.

AIQ <> GrowFlow: User Guide

Redeeming Discounts

All discounts/rewards you want to offer in the wallet to shoppers must be created in AIQ first and then mirrored in GrowFlow.


Additional AIQ Settings

The following additional settings are available on the GrowFlow integration card in AIQ. To access them, navigate to Settings > Integrations, locate GrowFlow and click on it to open the integration card.

Enroll Personas in loyalty program who purchased after

Automatically enrolls shoppers in the loyalty program if they had a sale on or after the date you specify. Enrolled shoppers earn points for sales on or after that date. Takes 24 hours to reflect.

Send SMS double opt-ins to Personas who purchased after

Sends an SMS double opt-in request to shoppers with a phone number who had a sale on or after the date you specify. Takes 24 hours to trigger.

⚠️ Warning: If this setting is removed after it has been set, it can cause loyalty Personas to be lost if they only became a member through this setting and did not use a signup form. We do not recommend changing this after it is set.

Loyalty points imported on

If a date is filled in, AIQ will pull in loyalty points from GrowFlow up to that date and stop afterwards. Use this in conjunction with Settings > Loyalty > Points accrual start date, setting that to the following day.

ℹ️ Note: This is a one-time sync. Once the date is set and points have been imported, this setting does not need to be updated again.

Mirror integration loyalty point values?

Pulls points from GrowFlow but keeps loyalty settings managed within GrowFlow.

⚠️ Warning: When Mirror Points is enabled, AIQ continuously overrides loyalty balances with values coming from GrowFlow. Freezing or disconnecting the integration will not stop this behavior — it only leaves the last mirrored balance in place.

ℹ️ Note: Points mirroring is not supported by First In, First Out (FIFO) Point Expiration. Please use legacy Points Expiration setting if you would like to Mirror Points from your POS system.

Use AIQ's last backup

Freezes data from this source at the last audience run and stops AIQ from hitting the GrowFlow API for new data.

⚠️ Warning: Do not turn this on unless you are switching POS systems and want to retain existing data.


FAQs

How long does it take before I start to see my POS data in AIQ?

Within 24 hours, you should see data populating in AIQ


Why are my changes in AIQ not appearing in GrowFlow?

AIQ has a read-only integration with GrowFlow meaning that as shoppers make purchases in GrowFlow, we are able to pull them into our system in order to track purchases and market to them.


How can I confirm that the integration is active and signups are being sent?

Look under your Personas page in AIQ. The integration is functioning properly if you see "GrowFlow" under the Sourced from column


I am getting an account notification that I have unmapped stores, how can I fix this?

Once you see data coming through AIQ, you must "map" the API key to the store(s) to assign a "favorite store" to the shopper. See How to Map a Store above for directions on how to accomplish this.


Need Help?

If you need assistance, reach out to AIQ Support anytime via chat widget within your AIQ Dashboard.

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