Prerequisites
Before getting started, ensure you have:
Required Permissions:
Reporting is available to users with:
Analyst
Marketing
Marketing Analyst
Operator
Owner
How to Access an Individual Campaign Report
Navigate to Marketing > Reporting
Scroll down to the Campaigns section
Click the row of the campaign you want to view in more detail
Single-campaign reporting includes all metrics from the reporting homepage, plus additional sections described below.
Engagement Performed Before Converting
This section provides a tabular breakdown of the engagement types shown in the engagement graph on the main reporting page.
Use this view to understand what actions customers took before converting.
Link Tracking Breakout (Heat Map of Link Clicks)
The Link Tracking Breakout section shows a table of:
Links clicked within the campaign
Click frequency
Sorted from most-clicked to least-clicked
This helps identify which CTAs and destinations performed best.
How to Export an Individual Campaign Report
Open the campaign report page
Click the More menu ( … ) in the top-right corner
Download reports in CSV format:
Conversions
Includes overall conversion data
Engagements Performed
Includes data from the Engagement Performed Before Converting section
Link Tracking
Includes data from the Link Tracking Breakout section
Reporting by Campaign Type
Individual campaign reporting works the same way across all campaign types. To view reporting:
Locate the campaign in the Reporting dashboard
Click the campaign row to open its detailed report
AIQ supports reporting for:
Normal campaigns
Waterfall campaigns
A/B Test campaigns
Co-marketing campaigns
Waterfall Campaign Reporting
Waterfall campaign reports include the same core sections as normal campaigns:
Conversion Overview
Top Converted
Engagement Performed Before Converting
Link Tracking
Channel Performance Breakdown
Waterfall campaigns also include channel-level performance metrics.
Important behavior:
Each audience member is included in only one channel
Example: A user who receives a text will not appear in failed email sends
A/B Test Campaign Reporting
A/B Test campaign reporting is segmented by variant group.
All campaign analytics—including conversions, engagement, and link clicks—are shown separately for each variant.
Co-Marketing Campaign Reporting
Co-marketing campaigns include an additional section listing partner performance.
A partner table appears at the end of the report
Clicking a partner row shows granular reporting for that partner’s individual campaign performance
This allows deeper analysis across all co-marketing participants.
Need Help?
If you need assistance, reach out to AIQ Support anytime via the chat widget within your AIQ Dashboard.