Prerequisites:
Before getting started, ensure you have:
Required Permissions:
Audiences are available to users with the following permissions:
Analyst
Marketing
Marketing Analyst
Operator
Owner
Audience limits by plan
All plans include 10 pre-made audiences. In addition, each plan supports the following number of custom audiences:
Starter: up to 10
Pro: up to 500
Enterprise: up to 1,500
Call Traits
Call traits provide detailed analytics on a persona's interactions with phone calls, offering insights into engagement and communication effectiveness. These traits track the number of received calls, calls that went to voicemail, calls answered by a person, and completed voice message playbacks, helping to segment customers based on the persona's responsiveness and interaction preferences.
Trait Name | Trait Description | Selection Options | Flow re-entry? |
Number of received calls | The number of received calls. | more than, exactly, less than, in range | Yes |
Number of received calls that went to voice-mail | The number of received calls that went to voicemail. | more than, exactly, less than, in range | Yes |
Number of received calls that were answered by a person | The number of received calls that were answered by a person. | more than, exactly, less than, in range | Yes |
Number of calls where voice message playback completed | The number of calls where voice message playback was completed. | more than, exactly, less than, in range | Yes |
Received a call | Indicates if a call was received. | after, on, before, between, in last, in next | Yes |
Received a call that went to voice-mail | Indicates if a call went to voicemail. | after, on, before, between, in last, in next | Yes |
Received a call that was answered by a person | Indicates if a call was answered by a person. | after, on, before, between, in last, in next | Yes |
Completed listening to voice message playback | Indicates if voice message playback was completed. | after, on, before, between, in last, in next | Yes |
Received Per Order msg | Indicates if a per-order message was received. | after, on, before, between, in last, in next | No |
Terpli Recorded Traits
Terpli traits provide insights into a persona's interactions with Terpli's review and recommendation system, helping to understand engagement and preferences. These traits track the number of general Terpli actions, review actions, review discount actions, recommendation actions, and recommendation discount actions, allowing for a detailed segmentation of persona behavior within based on information from the Terpli platform.
Trait Name | Trait Description | Selection Options | Flow re-entry? |
Number of any Terpli actions | The number of any Terpli actions. | more than, exactly, less than, in range | Yes |
Number of Terpli Review actions | The number of Terpli review actions. | more than, exactly, less than, in range | Yes |
Number of Terpli Review Discount actions | The number of Terpli review discount actions. | more than, exactly, less than, in range | Yes |
Number of Terpli Recommendation actions | The number of Terpli recommendation actions. | more than, exactly, less than, in range | Yes |
Number of Terpli Recommendation Discount actions | The number of Terpli recommendation discount actions. | more than, exactly, less than, in range | Yes |