Ensuring compliance with 10DLC (10-digit long code) regulations is crucial for businesses aiming to leverage SMS and MMS communications. 10DLC registration links your messaging campaigns to a verified business entity, improving deliverability and carrier trust.
How to Register for 10DLC in AIQ
Navigate to Settings > Texting: Texting Settings.
Scroll to the Carrier Registrations section and click Register for texting.
Fill out the form details. Compliance best practices:
Double-check all details against your official business documents prior to submission.
Review MMS and SMS content for compliance triggers such as prohibited terms or images.
No regulated industry-specific terms.
AIQ's system will scan all uploaded images for non-compliant content and will not allow upload if flagged, to protect your 10DLC registration.
(For Regulated Industries) Avoid promotional wording in imagery like "Sale", "Free", or "% off" as carriers may flag this as promotional content.
Click Submit.
Once submitted, the form can be accessed to view the current approval status or any errors related to the submission.
Handling Rejections
If your 10DLC registration is rejected, follow these steps:
Review the submitted information and verify that it exactly matches your official business tax forms (EIN Letter from IRS). Pay particular attention to:
Accurate formatting of your business address.
Correct formatting of your phone number (use numbers only).
Ensure that the registration details are consistent with your business entity's legal name and branding.
Note: You cannot re-register a previously banned entity.
The approval of your registration form is handled by cellular companies and carriers, not AIQ. Ensuring precision in your submissions is critical for a successful registration process.
If rejections continue to persist, please chat with one of our live agents for further assistance. Providing your EIN IRS letter will help speed up the review of your rejection.
FAQs
What happens when 10DLC is approved?
After approval, the associated 10DLC campaign ID will automatically be added into your AIQ settings. Within 24 hours, all unregistered numbers will be released and 49 new registered phone numbers will be purchased, attached to the proper campaign.
Can I register multiple agency accounts under a single 10DLC registration?
No. Agencies with multiple advertiser accounts will need to register each advertiser account in AIQ separately.
Can I register my regulated Canadian agency for 10DLC?
Regulated industries in Canada, doing business in Canada, do not need to register for 10DLC at this time.
How long does it take to get 10DLC registration approved?
The 10DLC registration process typically takes up to 5–7 days. In some cases, it may take longer. Once your application status is marked as "pending" in AIQ, your submission is actively under review by carriers. An auditor will respond to the registration form that you've filled out directly in AIQ — see Texting Settings.
How do I know if I'm approved?
AIQ will send you an email and update your status in-app under Texting Settings.
What if I already registered for 10DLC with a different provider (not AIQ)?
AIQ cannot transfer numbers or registration from a different provider. You will need to re-register with AIQ.
What if I am a parent company with multiple brands but only one 10DLC registration? Can I send 10DLC campaigns for each brand to their respective customers?
Yes. Under Retail Store settings, brands can set a Brand Nickname to be used as a macro to interchange appropriate brand names within 10DLC campaigns. You can also set up a per-store image in Texting Settings > Default Text Message Templates > By Store Settings, which can be used as individual store logos.
Can retailers choose the 49 phone numbers assigned for 10DLC?
No.
When phone numbers are assigned to an account, do you match area codes to where the retailer is located?
AIQ attempts to get numbers with area codes that match the store address entered into AIQ, but it is not guaranteed.
Need Help?
If you need assistance, reach out to AIQ Support anytime via chat widget within your AIQ Dashboard.