Archived personas are available to staff members with the following permissions:

- Manager
- Analyst
- Marketing
- Marketing Analyst
- Operator
- Owner

___________________________________________________________

1. Navigate to Customers &gt; Personas
    
2. Click the more (...) menu
    
3. Click "View Archived Personas"

Archived Personas won’t accrue points and are excluded from being re-imported via integrations, effectively functioning as a blocklist within your AIQ ecosystem.

Click the (...) more menu next to the persona name

1. Navigate to Customers &gt; Personas
    
2. Search for the persona
    
3. Click on the row to open that persona
    
4. Click the (...) more menu next to the persona name
    
5. Click Archive, then confirm.

If a persona is unarchived, they will gain the points and history they would have earned retroactively and will accrue points moving forward.

In the row for that persona, click "Unarchive"

1. Navigate to Customers &gt; Personas
    
2. Click the more (...) menu
    
3. Click "View Archived Personas"
    
4. In the row for that persona, click "Unarchive"

AIQ uses two independent archival systems, which determine how and where a shopper can be found.

1. Archived Personas (Visible in Your Account)

These appear in Customers &gt; Personas &gt; more (…) &gt; View Archived Personas

- These appear in Customers &gt; Personas &gt; more (…) &gt; View Archived Personas

These shoppers were archived by your team

- These shoppers were archived by your team

They can be unarchived directly in the dashboard

- They can be unarchived directly in the dashboard

This is an AIQ backend-only list and is not visible in your dashboard

- This is an AIQ backend-only list and is not visible in your dashboard

Shoppers land here due to privacy-related actions, such as account deletions

- Shoppers land here due to privacy-related actions, such as account deletions

These records cannot be restored or searched without going through the official recovery process

- These records cannot be restored or searched without going through the official recovery process

If you cannot locate a shopper in Customers &gt; Personas, it may be because:

They were placed in the Internal Archive List

- They were placed in the Internal Archive List

They are being filtered out due to the Data Privacy Filter

- They are being filtered out due to the Data Privacy Filter

In these cases, the shopper must follow AIQ’s recovery protocol.

Steps to Restore Shoppers from the Internal Archive List

<a href="https://help.aiq.com/en/articles/13455672-account-recovery">Account Recovery</a>

The Internal Archive List is not visible to your team. All updates are processed by AIQ administrators only.

- The Internal Archive List is not visible to your team. All updates are processed by AIQ administrators only.

Archived Personas, however, are fully visible and manageable inside the dashboard.

- Archived Personas, however, are fully visible and manageable inside the dashboard.

Need Help? ​ If you need help managing archived personas reach out to AIQ Support through the chat widget in your dashboard.

Archiving a persona allows you to remove a shopper from point accrual and prevent them from being re-imported. This section explains how to view archived personas, archive or unarchive them, and understand the difference between AIQ’s archival systems.

Archived Personas

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Archived Personas

Prerequisites:

Required Permissions:

How to View Archived Personas

How to Archive a Persona

How to Unarchive a Persona

Types of Archival in AIQ

1. Archived Personas (Visible in Your Account)

2. Internal Archive List (Admin-Only)

Why a Shopper May Not Appear in Search

Steps to Restore Shoppers from the Internal Archive List

Archive Visibility & Limitations