AIQ automatically merges shopper personas across POS, Ecommerce, loyalty signup, and other sources to maintain a unified master profile. This article explains merge logic, timing, examples, and how to view…

How Persona Merges Happen

If you’re seeing missing personas, incorrect emails, mismatched transactions, or unexpected merges, use this troubleshooting guide.

Troubleshooting Persona Merges

AIQ merges most duplicate personas automatically, but you may occasionally need to correct or separate records by updating shopper contact information.

Manual Persona Merging

Persona Merging

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