Prerequisites
Before getting started, ensure you have:
Required Permissions:
Data Analytics can be accessed by users with the following permissions:
Analyst
Marketing
Marketing + Analyst
Operator
Owner
Other Requirements
Retail Analytics Pro is required to access Demography & Geography
How to Access Demography & Geography
Navigate to Analytics > My Analytics > Demography and Geography in your AIQ Dashboard.
Select your desired date range.
(Optional) Filter by audience.
Demographics
Age
The Age Breakdown section shows customer segments by age group, including:
Average Order Value (AoV)
Top-selling products by age range
Total members in each age group
% of total members
Loyal customers
Active customers
Reward participants
This data helps you understand:
Which age groups generate the most revenue
Which products resonate with specific age ranges
Loyalty engagement by age segment
Category Breakdown by Age
The Category Breakdown by Age section shows purchasing behavior by category and age group.
You can:
View percentage contribution of each product category per age range
Identify which categories over-perform with certain demographics
Data is sourced directly from your sales information (POS or Ecommerce platform).
Gender
The Gender section mirrors the Age breakdown and includes:
Average Order Value (AoV)
Category performance by gender
Customer counts and percentages
Loyalty participation metrics
Use this to:
Tailor promotions by gender
Optimize product assortment
Adjust marketing messaging
Geography
The Geography section displays a heatmap of customer transaction locations.
This allows you to:
Identify high-density customer areas
Measure store trade areas
Optimize localized marketing campaigns
How to Enable Geocoding (Required for Geography Data)
Navigate to Settings > Integrations
Locate Geocoding
Click Review Pricing
Click Connect
Confirm activation
Once enabled, the system will begin mapping transaction data geographically.
⚠️ Note: Geographic insights will only populate after sufficient transaction data is collected post-activation.
Need Help?
If you need assistance, reach out to AIQ Support anytime via the chat widget within your AIQ Dashboard.