Prerequisites
Before getting started, ensure you have:
Required Permissions:
Data Analytics can be accessed by users with the following permissions:
Analyst
Marketing
Marketing + Analyst
Operator
Owner
How to Access Members Club
Navigate to Analytics > My Analytics > Members Club in your AIQ Dashboard.
Select your desired date range.
Review the performance metrics displayed across the Overview, Member Communication, and Member Health sections.
Overview
The Overview section shows your total loyalty members, including a breakdown by channel.
Important Notes:
This stat reflects the total number of members at the end of the selected report date range.
It includes members who joined before the selected date range.
Includes all users, regardless of whether they are actively subscribed.
Includes pending opt-in subscription requests.
This section helps you understand overall program growth and channel performance.
Member Communication
This section tracks engagement across loyalty-related communication touchpoints.
You can view metrics such as:
Discounts or deals opened
Subscription requests
Use this section to evaluate how effectively your loyalty communications are driving engagement and opt-ins.
Member Health
The Member Health section helps you evaluate how engaged your loyalty base is.
Active Rate
The Active Rate represents the percentage of loyalty members actively engaging with your program.
This is broken out into:
30 days
60 days
90 days
180 days
365 days
Use shorter timeframes (30/60 days) to assess current engagement trends, and longer timeframes (180/365 days) to evaluate long-term loyalty retention.
Loyalty Revenue Impact
You can also compare:
Average Order Value (AOV) of loyalty members vs. non-loyalty members
The percentage of total revenue generated by loyalty members
The percentage of total orders placed by loyalty members
These metrics help determine whether your loyalty program is increasing spend and driving meaningful revenue contribution.
Member Stats by Store Breakdown
The metrics above are displayed in aggregate across all stores.
In the Store Breakdown section, you can view:
Total members per store
Engagement rates per store
Revenue contribution by store
This is useful for multi-location businesses to identify:
High-performing locations
Stores with low engagement
Opportunities for targeted loyalty campaigns
Need Help?
If you need assistance, reach out to AIQ Support anytime via the chat widget within your AIQ Dashboard.