Prerequisites
Before getting started, ensure you have:
Required Permissions:
Data Analytics can be accessed by users with the following permissions:
Analyst
Marketing
Marketing + Analyst
Operator
Owner
Run an Order Insights Analysis
Navigate to Insights > Order Insights in your AIQ Dashboard.
Select your desired Time Period.
Select the Audience(s) you want to analyze.
Click Run Analysis.
AIQ will generate reporting data based on your selected filters.
Order Stats
This section provides high-level metrics for the selected time period and audience(s).
Metrics include:
Revenue – Total revenue generated
Average Checkout Value (AOV) – Average revenue per transaction
Average Cart Items – Average number of items per order
Days til Customer Returns – Average time between customer purchases
Top Performing – Highlights top-performing segments based on selected filters
Use this section for a quick performance snapshot.
Order Details
Toggle between the following breakdown views:
Categories
Brands
Products
Payments
You can also toggle between:
Revenue (average revenue)
Orders (average number of orders)
View Data in Table Format
Click Show Table to display results in table format.
Click the (+) button within the table to expand and view more detailed information about a selected data point.
Use this section to identify top-performing products, brands, or payment methods.
Breakdown by Time
Analyze ordering trends based on time-based performance.
Toggle between:
Month
Day
Hour
You can also toggle between:
Revenue (average revenue)
Orders (average number of orders)
Available time-based views:
Hour of the Day
Day of the Week
Month of the Year
Click Show Table to display results in table format.
By default, data is sorted Highest → Lowest.
To reorder chronologically, select the Order by date checkbox.
Use this section to identify peak sales periods and optimize staffing, promotions, or inventory planning.
Revenue by Day
This view displays a heat-map style grid showing total Orders or Revenue by day.
Use this visualization to:
Identify performance trends
Spot high-traffic periods
Detect underperforming days
Allocate resources more effectively
Color indicators:
Green = Above average
Blue = Average
Purple = Below average
Pink = Zero revenue or orders
This view is ideal for a high-level performance snapshot across time.
Common Actions
Identify Your Busiest Sales Periods
Navigate to Breakdown by Time.
Toggle to Hour of the Day or Day of the Week.
Compare Revenue vs Orders to determine volume vs value trends.
Identify Top-Selling Products
Navigate to Order Details.
Toggle to Products.
Switch between Revenue and Orders to compare performance metrics.
Click Show Table for deeper analysis.
Troubleshooting
Issue: No data appears after running analysis.
Solution:
Confirm your POS or ecommerce integration is connected and syncing properly. Verify the selected date range contains transactional data.
Issue: Metrics seem lower than expected.
Solution:
Confirm the correct Audience(s) and Time Period are selected before running analysis.
Issue: Revenue and Orders appear inconsistent.
Solution:
Ensure you are toggling between Revenue and Orders intentionally, as these display different performance metrics.
Issue: Revenue totals in AIQ do not match the POS system.
Solution/Steps to Resolve:
Confirm the same date range is selected in both systems.
Ensure the same location(s) or store(s) are included.
Verify whether AIQ is filtering by a specific Audience while the POS is showing all transactions.
Need Help?
If you need assistance, reach out to AIQ Support anytime via the chat widget within your AIQ Dashboard.